Proma for Brands:
FROM STYLE GUIDES TO BRAND IMAGE
We adhere to international guidelines, adapting them to the Italian market using appropriate configuations and materials.
We have been using our know-how to serve BRANDS wishing to acquire visibility and notoriety across their distribution networks for over 12 years. We oversee all sales channels, regardless of distribution size and complexity. Every merchandising area has its own characteristics, so before designing a visual merchandising strategy, we conduct detailed sector research.
We analyse the market in question and interpret international guidelines, localising them to context and to the particular tastes of regional consumers. We produce style guides for BRANDS that do not have them, suggesting advertising graphics, recommending the best architectural solutions for display units and suggesting merchandising elements that can promote products and BRANDS.