POSTAZIONE TRATTAMENTO

Areas we operate in:

SATISFYING THE DIVERSE NEEDS OF GLOBAL CONSUMERS

We produce spectacular, high-impact outfittings that make products stand out and engage consumers.

Today’s consumers’ habits and behaviours have changed: consumers are better informed, buy on the move and are content to explore various kinds of POS. Flagship stores, concession corners, department stores, travel retail stores, free-standing stores, outlets, shops-in-shop. The actual locations for shopping have multiplied and taken on various forms.

From monobrand shops to large deparment stores, BRANDS have had to adapt and redefine the spaces they occupy in order stand a chance of being noticed. At PROMA we are very well acquainted with the unique characteristics of the various sales channels. We devise the best product display strategies to give the BRAND appropriate visibility. We know how to make a bottle of perfume stand out. We know how best to light a chromatic eyeshadow palette. And we know how to make a product fascinating and appealing, because we understand the workings of psychological techniques and neuromarketing as well as how these act upon a product’s symbolic and value-based attributes, driving an impulse to buy.

We have the know-how to reinvent retail spaces using design, innovative forms and materials and display layout optimisation for more easily accesssible and barrier-free communication, guiding the public into a new narrative of experiences.

A complete universe

MADE-TO-MEASURE FOR FURNISHING AND MERCHANDISING

We operate in Fashion & Accessories, IT & Electronics, Eyewear, Beauty & Cosmetics and Healthcare, assisting BRANDS throughout all planning processes and supporting retailers in their daily display needs.

Types of POS

  • Flagship Store
  • Concession Corner
  • Department Store
  • Travel Retail Store
  • Free Standing Store
  • Outlet
  • Shop In Shop

MERCHANDISE SECTORS AND DISTRIBUTION CHANNELS