Eyewear

We help eyewear brands to implement marketing strategies for their shops and outlets with display systems, linear components and services capable of enhancing the surroundings and brands on display. We emphasise the features of each type of product, including sunglasses, prescription glasses and other lenses (from frames to accessories), aligning them with the sales channel: Outlets, Department Stores, Shops, Chains and Travel Retailers.

Our understanding of international formats, awareness when choosing materials and adherence to guidelines make us a reliable partner for managing complex, multi-channel projects.

We make purchase areas engaging and functional with innovative units and lighting systems capable of enhancing the atmosphere and brands on display. We aid sell-out with merchandising services that keep shops and outlets up-to-date and properly outfitted.

The channels

Our philosophy is geared towards serving the most diverse range of channels possible, including Organised Large-Scale Retailers, Specialist Large-Scale Retailers, Department Store, retail chains/franchises and independent shops (mono and/or multi-brand eyewear retailers) and Travel Retailers.

Organised Large-Scale Retailers

Specialist Large-Scale Retailers Department Stores

Department Store

Retail (shops,
chains/franchises)

Travel Retailers

All Proma services for brands and retailers

FIELD MARKETING
SERVICES

Installation
Maintenance
Merchandising updates
Aftersales monitoring

Discover more

PROMOTIONAL
LOGISTICS

National Hubs
Handling
Picking
Stocking

Discover more

POS MATERIAL PRODUCTION

Know-how with various materials
Customisation
Prototyping
Restoration

Discover more

PLANNING
& DESIGN INNOVATION

Technical exchange
Devising layouts
Graphics & rendering
Contextualising points of sale

Discover more

MY PROMA
CRM

Real-time monitoring
Timing
Point of sale database
Availability of materials

Discover more

Want to get in touch with Proma?

We are available for any enquiries you may have and to share our experience.
For more information or a quote, fill out the form or send us an email, or, alternatively, ring us at our head office.

CONTACT DETAILS

T. +39 039 22019.1
E. info@proma-srl.com
E. commerciale@proma-srl.com

WHERE WE ARE

Via Degli Artigiani, 49
20853 Biassono (MB) Italia
Calculate route